Since the 1990s, Canadian policy prescriptions for immigration, multiculturalism, and employment equity have equated globalization with global markets. This interpretation has transformed men and women of various ethnic backgrounds into trade-enhancing commodities who must justify their skills and talents in the language of business. This particular neo-liberal reading of globalization and public policy has resulted in a trend the authors call selling diversity.

Using gender, race/ethnicity, and class lenses to frame their analysis, the authors review Canadian immigration, multiculturalism, and employment equity policies, including their different historical origins, to illustrate how a preference for selling diversity has emerged in the last decade. In the process they suggest that a commitment to enhance justice in a diverse society and world has been muted. Yet, neo-liberalism is not the only or inevitable option in this era of globalization, and Canadians are engaging in transnational struggles for rights and equality and thereby increasing the interconnectedness between peoples across the globe. Consequently, the emphasis on selling diversity might be challenged.

Yasmeen Abu-Laban is Professor in the Department of Political Science at the University of Alberta. She has published widely on issues relating to the Canadian and comparative dimensions of gender, ethnicity and racialization processes, border and migration policies, and citizenship theory. She is the co-editor of Surveillance and Control in Israel/Palestine: Population, Territory, and Power (with Elia Zureik and David Lyon); co-editor of Politics in North America: Redefining Continental Relations (with Radha Jhappan and François Rocher); and editor of Gendering the Nation-State: Canadian and Comparative Perspectives. She is also the co-author (with Christina Gabriel) of Selling Diversity: Immigration, Multiculturalism, Employment Equity and Globalization.

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Christina Gabriel is an Assistant Professor in the Department of Political Science and Pauline Jewett Institute of Women`s Studies at Carleton.

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